The Maps letter Tim should’ve written
The launch of
MobileMe Maps was not our finest hour. There are several things we could have done better:
MobileMe Maps was simply not up to Apple’s standards – it clearly needed more time and testing.
– Rather than launch
MobileMe Maps as a monolithic service, we could have launched over-the-air syncing just Maps with iPhone to begin with, followed by the web applications other features one by one – Calendar turn-by-turn directions, then 30 days later by Contacts flyover.
– It was a mistake to launch
MobileMe Maps at the same time as iPhone 3G 5, iPhone 2.0 iOS 6 software and the App Store an all new iPod lineup. We all had more than enough to do, and MobileMe Maps could have been delayed without consequence.
We are taking many steps to learn from this experience so that we can grow
MobileMe Maps into a service that our customers will love. One step that I can share with you today is that the MobileMe Maps team will now report to Eddy Cue Scott Forstall, who will lead all of our internet iOS6 services – iTunes the OS itself, the App Store its applications and, starting today, MobileMe Maps. Eddy’s new title will be Vice President, Internet Services and he will now Scott will continue to report directly to me.
MobileMe Maps launch clearly demonstrates that we have more to learn about Internet services mapping and search. And learn we will. The vision of MobileMe Maps is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year. Steve Tim