Branding America by @chadhuber
Pro tip: Click the image to see it bigger. Or click here to see an infinitely zoomable vector image.
Think a state is wrong? Let me know in the comments below.
This was a fun project and essentially a rebound of one I saw earlier. Each state has the most famous brand that is headquartered in that state. One notable exception to that rule is the National Park Service in Wyoming - the headquarters is in Washington DC - but Yellowstone National Park was the very first national park and is without a doubt the first thing that comes to mind when thinking about Wyoming. Every state save for Wyoming (National Park Service) and Massachusetts (Harvard) has a for profit brand.
A few learningsI was counting on Alaska Airlines to give me a recognizable brand for Alaska but they are headquartered in Seattle!
Conoco and Exxon Mobile use the exact same shade of red… maybe it dates back to the Standard Oil days. In order to see the Oklahoma-Texas border, I made Texas a Longhorn burnt orange (another big brand down there).
West Virginia has no popular brands or companies at all… the logo you see is for Wheeling-Pittsburgh Steel based in Wheeling, West Virginia (with other major operations in Pittsburgh).
Who knew that tiny little Rhode Island housed both toy powerhouses of Hasbro and Playskool? I certainly did not.
Tough DecisionsCalifornia: Apple over Google, Oracle, Cisco, Facebook and Disney
Washington: Microsoft over Amazon and Starbucks
Minnesota: General Mills over 3M and Target
Illinois: McDonald’s over John Deere, Boeing and Caterpillar
This was a toss up between McDonald’s and John Deere
Colorado: Coors over Crocs, DISH, Qdoba and Chipotle
Connecticut: General Electric over Subway, Travelers and ESPN
Missouri: Monsanto over Anheuser-Busch, Energizer, MasterCard and Emerson
New York: American Express over IBM and Citi
Massachusetts: Harvard over Bain and MIT
I wanted to choose a college because Boston has always been known for its higher education as 53 of these institutions call it home so Bain was out. No doubt, MIT is an incredibly prestigious institution - 25% of the people who have walked on the moon graduated from MIT - but Harvard is the gold standard in education (and elitism), making it a perfect representation for Boston.
Full List of BrandsAlabama - Regions Financial
Alaska - Carrs
Arizona - U-Haul - Arizona makes me think road trip (probably because of the Grand Caynon) and U-Haul is synonymous with road trips
Arkansas - Walmart - The darling of Bentonville
California - Apple - Designed by Apple in California
Colorado - Coors Brewing Company
Connecticut - General Electric - A pillar of American brands
Delaware - Dupont
Florida - Walt Disney World Resorts
Georgia - Coca-Cola
Hawaii - Hawaiian Airlines
Idaho - Coldwater Creek
Illinois - McDonalds
Indiana - Do It Best
Iowa - Maytag
Kansas - Payless Shoe Source
Kentucky - KFC - It’s got Kentucky in the name!
Louisiana - Tobasco Sauce - Can’t make shrimp jambalaya without it
Maine - L.L. Bean - So fitting for a state known for its camps and outdoors
Maryland - Marriott International
Massachusetts - Harvard - Ahh yes, you go to Haaavaad
Michigan - General Motors
Minnesota - General Mills
Mississippi - Peavey Electronics
Missouri - Monsanto
Montana - Great Harvest Bread Company
Nebraska - ConAgra Foods
Nevada - Rockstar Energy Drink - Everyone in Las Vegas thinks they’re a Rockstar
New Hampshire - The Timberland Company
New Jersey - Johnson & Johnson
New Mexico - Natural American Spirit Tobacco
New York - American Express
North Carolina - Pepsi
North Dakota - Bobcat
Ohio - Procter & Gamble
Oklahoma - Conoco
Oregon - Nike - The goddess of victory
Pennsylvania - The Hershey Company
Rhode Island - Hasbro
South Carolina - Denny’s
South Dakota - Daktronics
Tennessee - FedEx
Texas - Exxon Mobil
Utah - Skullcandy
Vermont - Ben & Jerry’s
Virginia - Northrop Grumman
Washington - Microsoft
West Virginia - Wheeling-Pittsburgh Steel
Wisconsin - Harley Davidson
Wyoming - National Park Service